Video, the Reflexive Medium, Yvonne Spielman (Cambridge; MIT Press, 2008)
Broadcast functions reflexively as a mirror, serving as the artists self reflection, but also enables them to monitor their own image.
Removes the separation of image & representation.
In the medium this reflection is only simulated, using a video camera in the place of a mirror, does not return an image- rather broadcasts a presence.
Looped feedback- circular structure in recursiveness.
Reinforce through repetition the presentation of own self image with a sort of closed circuit, extended or repeated image.
Self reflexive (specific to medium) - self referential (narcissistic)
Marshal McLuhans retelling the Myth of Narcissus who mistook the reflection of self for another person. The extension of himself within the reflection numbered his perceptions until he became a servomechanism of his own extended/repeated image; he had adapted to himself and had become a closed system.
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